by John Frame
The past few weeks were busy, but exciting for the Sigma Systems team as we lifted the curtain on the Sigma Cloud ServiceBroker™ offering simultaneously at TMF Management World in Dublin and The Cable Show in Boston.
The market for cloud services, especially Software-as-a-Service (SaaS) applications for small-to-medium businesses (SMBs), is strong. JD Power & Associates recently reported that while 20% of large enterprises have adopted a cloud-based service, only 14% of SMBs and just 5% of very small businesses have opted for a cloud service.
We realized that service providers who already offer SMB customers hosted business services such as VoIP and high-speed broadband can leverage their existing relationships to provide key SaaS applications to subscribers. Sigma’s Cloud ServiceBroker enables service providers to be a true partner to their subscribers, not just a pipe.
Deb Osswald, research vice president at IDC, confirms the importance of this opportunity for service providers: “Cloud adoption among small and medium sized businesses has increased dramatically over the past six to 12 months. Providing a solution that enables cable operators and communications service providers to quickly and easily tap into this burgeoning market opportunity with SMB-oriented applications and content provided by third parties opens the door to a significant new stream of revenue.”
The Sigma Cloud ServiceBroker platform is designed to reduce costs, remove operational silos and reduce overall CapEx and OpEx by providing a single-sourced and deployed architecture for managing all on-network business services, including VoIP and high-speed broadband, as well as cloud-based SaaS services. The Cloud ServiceBroker enables communication service providers to extend value-added SaaS services to their small and medium business (SMB) customers in a scalable, repeatable and economic manner.
You’ll hear about the Sigma Cloud ServiceBroker in the coming months, but you can read more in the media coverage surrounding the announcement here:
If you’re interested in hearing more behind the concept of cloud brokerage, check out part 1 of a 3-part video series where I explain how this model will help service providers expand revenue and forget greater partnerships with customers: http://www.youtube.com/watch?v=G2wBKJaOSf4