Cloud, John Frame, Sigma Capabilities

Sigma Systems Unveils Service Provider Solution for SMBs: Cloud ServiceBroker™

by John Frame

The past few weeks were busy, but exciting for the Sigma Systems team as we lifted the curtain on the Sigma Cloud ServiceBroker™ offering simultaneously at TMF Management World in Dublin and The Cable Show in Boston.

The market for cloud services, especially Software-as-a-Service (SaaS) applications for small-to-medium businesses (SMBs), is strong. JD Power & Associates recently reported that while 20% of large enterprises have adopted a cloud-based service, only 14% of SMBs and just 5% of very small businesses have opted for a cloud service.

We realized that service providers who already offer SMB customers hosted business services such as VoIP and high-speed broadband can leverage their existing relationships to provide key SaaS applications to subscribers. Sigma’s Cloud ServiceBroker enables service providers to be a true partner to their subscribers, not just a pipe.

Deb Osswald, research vice president at IDC, confirms the importance of this opportunity for service providers: “Cloud adoption among small and medium sized businesses has increased dramatically over the past six to 12 months. Providing a solution that enables cable operators and communications service providers to quickly and easily tap into this burgeoning market opportunity with SMB-oriented applications and content provided by third parties opens the door to a significant new stream of revenue.”

The Sigma Cloud ServiceBroker platform is designed to reduce costs, remove operational silos and reduce overall CapEx and OpEx by providing a single-sourced and deployed architecture for managing all on-network business services, including VoIP and high-speed broadband, as well as cloud-based SaaS services. The Cloud ServiceBroker enables communication service providers to extend value-added SaaS services to their small and medium business (SMB) customers in a scalable, repeatable and economic manner.

You’ll hear about the Sigma Cloud ServiceBroker in the coming months, but you can read more in the media coverage surrounding the announcement here:

B/OSS WorldWireline Act IV, Scene II: Packaging Network & SaaS Services Together to Serve SMBS

Multichannel NewsCable Show 2012: Sigma Systems Lets MSOs Deliver ‘Cloud’ Applications To Business Users

eWeekSigma Systems Unveils Cloud Service Broker SaaS Platform

If you’re interested in hearing more behind the concept of cloud brokerage, check out part 1 of a 3-part video series where I explain how this model will help service providers expand revenue and forget greater partnerships with customers:  http://www.youtube.com/watch?v=G2wBKJaOSf4

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